GIRT sees the fourth India Week Hamburg as an ideal platform to further boost bilateral relations
Hamburg (11.10.2011): India has emerged as a hotbed for low-cost, frugal innovations. Buoyed by the entrepreneurial spirit of India’s large private sector and a growing middle class, firms of all sizes and nationalities with a base in India have churned out several affordable and innovative products. “Aakash”, the latest tablet PC priced at about € 35, which has been recently launched in India is an excellent example of such ideas and business model innovations emanating from the Subcontinent.
Many local users in India’s rural areas come up with inventions that are not only innovative and useful but also less expensive than the usual solutions available in the market. Another important feature of grassroot innovations is that they are generally environment friendly and in sync with the given infrastructural conditions. Examples of such innovations include water-based cooling systems that do not require electricity, or non-sticky frying pans made of earth.
Interestingly, India’s emergence as “innovation hub” for low-cost, frugal innovations, often directed at the bottom of the economic pyramid have gone hand-in-hand with increasing exports of engineering goods made in India. The volume of India’s export of engineering goods has increased more than 10-fold in the past 15 years, reaching nearly $ 70 billion. Germany alone imported engineering goods worth $ 11 billion from India in the last fiscal year.
“We see India rapidly emerging as a lead market for frugal innovations”, says Rajnish Tiwari, head of German-Indian Round Table (GIRT) in Hamburg. Tiwari, who in his capacity as leader of “Research Project Global Innovation” at the Hamburg University of Technology (TUHH) has done extensive studies on India’s innovative capacities and Indo-German business relations, sees the suitability of India’s frugal technologies extending especially to markets in South Asia, Africa and Latin America, where many countries have similar socio- economic and geographical structures. He advocates German firms’ participation to realize what his colleague Dr. Stephan Buse from TUHH calls is a “win-win proposition”.
TUHH and GIRT have therefore decided to hold a symposium on the theme of “Grassroot Innovations: New Opportunities for Indo-German Cooperation?” to explore the possibility of joint commercialization of innovations coming from India’s both formal and non-formal sectors. Grassroot innovations in India have been supported and popularized by untiring and inspiring efforts of Prof. Anil Gupta of Honey Bee Network. Several renowned experts, including Prof. Gupta, will participate in a symposium on 20th October 2011 at the Hamburg Chamber of Commerce. The symposium is being held as a part of the fourth “India Week Hamburg”. GIRT, along with its partners, is co-organizing the following events during the India Week:
- Current Trends Concerning Business with India (17.10.2011)
- Europe’s Relations with India: New Impulses for the Cooperation of Democratic States (18.10.2011)
- Grassroot Innovations: New Opportunities für Indo-German Cooperation? (20.10.2011)
- Dance with the Tiger – Intercultural Challenges Concerning Business with India (20.10.2011)
We invite all interested persons and firms to participate in these events. The participation is free of charge but requires a prior registration for organizational reasons. All further information can be accessed via:
www.girt-hamburg.de
www.global-innovation.net
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